Obesity Crisis – The fastest-growing cause of disease and death in America.The obesity crisis is affecting every state, every city, every community, and every school in America. The three key factors that we must address to reduce and eliminate this childhood disease in America are:
Since the 1960’s, the childhood obesity rate has more than tripled to over 15 percent. This problem doesn’t go away when these children grow up. Nearly three out of every four overweight teenagers may become overweight adults. The fundamental reason that our children are overweight is because too many children are eating too much and moving too little. This problem was created by adults. We increased the portion size of children’s meals, developed the games and television that children find spellbinding, and chose the sedentary lifestyles that our children emulate. Therefore, adults must take the lead in solving this problem.We must teach our children to enjoy healthy foods in healthy portions. We need to encourage all children to be physically active for at least 60 minutes a day. And as we are getting our kids to make healthy choices, we also need to make them for ourselves. Realizing the seriousness of this crisis, Vemma™, a nutrition company, went to work on something that could go a long ways in solving this problem. Knowing that the younger generation drink a lot of sodas; that these sodas are a contributing factor to being overweight; and that most young people will continue to drink these sodas unless there is an alternative choice, Vemma™ took a long hard look at the energy drink market. With this market growing from $3.5 billion in 2006 to over $5 billion in 2007, it was obvious that our younger generation was setting a new trend. They are slowing moving away from the usual intake of sodas towards a more daily consumption of energy drinks. Another problem, however, is that most of these energy drinks are much too high in caffeine and sugar content with very little health benefits. Vemma™, already promoting good health with their 2oz servings of Essential Minerals® and Mangosteen Plus®, decided to combine these two products with other healthy ingredients to come up with a new approach to the energy drink market. They introduced the most insanely healthy energy drink called Verve™. Verve™ contains 200 mg guarana seed extract (standardized extract yielding 80 mg of caffeine). Verve™ is a radically different dietary supplement that hopefully will get the attention of our younger generation and start a whole new trend towards thinking healthy, eating and drinking healthy, and staying healthy. Although geared for the younger generation, Verve™ is also good for us older folks. It is never too late to start a healthy lifestyle.
Return from Obesity Crisis to All-Day-Energy
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