Fridge Brick – 30 two-ounce bottles of Vemma™.

Vemma™ offers the convenient V2 Fridge Brick. No need to measure your daily dosage of vitamins and essential minerals. The Fridge Brick® contains 30 two-ounce bottles in a carton that can be placed on your refrigerator shelf. Tear off the perforated part of the carton and you have easy access to your daily dosage when needed.

Someone pointed out to BK Boreyko, CEO of Vemma™, that putting all the little bottles in the refrigerator one by one wasn’t terribly convenient. The idea was hatched to create a pack that would hold them in the fridge. “We call it a brick because it provides your body with a strong nutritional foundation”, BK says. (Click on the Fridge Brick to order)

BK did some research. “The average family opens the fridge 22 times a day, compared to four times a day for a cabinet,” says Boreyko, who found this fact a convincing statistic when considering packaging. Realizing the importance of customer habits over the price of packaging, BK designed the fridge brick with Vemma's™ nutritional information printed on the front. “And a lot of people will say, “That’s why I need to take this – because I don’t eat right and I need to get my wellness insurance,” he says.

“Even though it costs a little more to package it like that, convenience is the No. 1 product in America. I just thought that we could make it more convenient for people. People absolutely love it. I don’t think there’s ever been a product packaged like this in our industry.”

Going on vacation? – No problem – Just pack enough 2oz bottles to last while you are away from home. Once you arrive at your destination, place them in a refrigerator to keep them cool.

It’s not a snack, nor is it an energy drink. It’s Vemma™, and it’s making a positive difference in people’s lives.


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